Diagnostics 1 Success Story
Solution: Commercial Opportunity Analysis
Corelli assisted this Diagnostics Company with a voice of customer survey to assess the potential for market uptake of the client’s proprietary technology by industry end-users.
Corelli tested the clients assumptions about industry uptake of the technology by preparing survey collaterals; interviewing potential end-users for their current work practices, views on the client's product, likelihood of uptake; surveying areas of application, perceived strengths and weaknesses of the client's product.
Value to client
Recommendations re likelihood of expected uptake; new areas of deployment of technology; assessment of end-user interest; identification of potential strategic partners; recommendations regarding product reconfiguration and path to market.
Outcomes for client
Client is now preparing to commercialise the product and to approach potential strategic alliance partners.
….she developed a deep understanding of our market place, its dynamics and levers…and provided us with an excellent and detailed report covering not only the company’s future and its opportunities in the longer term, but also about the current hurdles we faced executing our short term goals.
What she provided was clear, easily understood and executable.."
Post-consumer Materials Recycler
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