Diagnostics 1 Success Story

Solution: Commercial Opportunity Analysis 

Outline

Corelli assisted this Diagnostics Company with a voice of customer survey to assess the potential for market uptake of the client’s proprietary technology by industry end-users.

Our approach

Corelli tested the clients assumptions about industry uptake of the technology by preparing survey collaterals; interviewing potential end-users for their current work practices, views on the client's product, likelihood of uptake; surveying areas of application, perceived strengths and weaknesses of the client's product.

Value to client

Recommendations re likelihood of expected uptake; new areas of deployment of technology; assessment of end-user interest; identification of potential strategic partners; recommendations regarding product reconfiguration and path to market.

Outcomes for client

Client is now preparing to commercialise the product and to approach potential strategic alliance partners.

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Client feedback

"...Their value is the ability to conduct a critical review of the literature, and integrate it with an understanding of commerce and commercial drivers."
CEO
Diagnostics Company

Client feedback

"Dianne was incredibly thorough in her research and understanding of the company

….she developed a deep understanding of our market place, its dynamics and levers…and provided us with an excellent and detailed report covering not only the company’s future and its opportunities in the longer term, but also about the current hurdles we faced executing our short term goals.

What she provided was clear, easily understood and executable.."
CEO
Post-consumer Materials Recycler
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