Value adding: Is there more potential to tap?
Reap all the benefits
Adding value to your existing products, feedstocks or byproducts can diversify your revenues, support your brand, and build your company’s resilience and sustainability.
These are clear benefits yet, to capture the full value, you will need to carefully assess market prospects, clarify costs and benefits, and understand the skills and capacity gaps in the potential new business.
Avoid perceptions and shortcuts
Some consultants are tempted to take shortcuts - like focusing on the ‘perceived value’ or ‘academic value’ of the technology - rather than on actual market needs and commercial opportunities.
At Corelli Consulting, we believe there should be no shortcuts; the integration of value-adding processes into a business model must be thorough, so you can answer crucial questions such as:
- Is there a genuine market for the value-added product?
- How well will this opportunity add to the company’s reputation and competitive edge?
- Will the value-adding technology generate real commercial returns?
Read how Corelli helped this Post-consumer Materials Recycler to reconfigure its strategic direction, leverage emerging opportunities in materials recycling and ‘future-proof’ the business.
Apply two types of capability
Evaluating the opportunity to value add requires two distinct types of capability - technical and commercial. This is a rare combination in business and one which sets Corelli Consulting apart. It enables us to clearly identify the commercial deliverables of the technology, as well as a clear path to the global market.
Insist on bio-industry experience
We work across bio-industry from industrial enzymes, chemicals and plastics, and energy and fuels, to food, food ingredients and nutraceuticals. Our approach focuses on both the technology and the reality of commercial deliverables.
We understand the supply and value chains from feedstock to final product, from the viewpoints of suppliers, manufacturers, customers, investors, inventors, government and policy makers, and other industry stakeholders. We understand these processes and markets at a deep level, and provide unique insights and frameworks that build new businesses through value-adding.
Value adding: our approach
Our approach is to:
- Evaluate the extent of market demand or ‘market pull’ for the value-added product;
- Identify the market where the product has commercial application and value;
- Recommend a product portfolio most likely to provide an early commercial return for investors;
- Identify key competitors in the target market, and assess the likelihood of the company becoming a market leader;
- Identify industry players in the pharmaceutical, chemical, energy or related sectors who have the potential to become strategic partners;
- Analyse the recent deal history for comparable technologies or products, to support decision-making for licensing transactions, collaborative agreements and partnering;
- Scope the critical milestones on the path to market for the value-adding opportunity; and
- Gap analysis to assess your capability and capacity to deliver on your technology’s promise.
….she developed a deep understanding of our market place, its dynamics and levers…and provided us with an excellent and detailed report covering not only the company’s future and its opportunities in the longer term, but also about the current hurdles we faced executing our short term goals.
What she provided was clear, easily understood and executable.."
Post-consumer Materials Recycler
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